YouTube Ads is a video advertisement product from Google.
With YouTube Ads, you can show your video and image ads on YouTube (obviously) to reach its huge amount of users. With several options of advanced targeting method, your ads will be able to reach from broad to highly targeted users, according to your targeting needs.
YouTube Ads allow you to show your video and image ads to your targeted audience on YouTube. Same as GDN, YouTube Ads also provide advanced targeting methods to reach your targeted audience:
Generally, there are two kinds of video formats on YouTube Ads:
This type of video ads appear when users watch a video YouTube. Your video ad plays before, during, or after other videos. There are two types of TrueView in-stream video ads:
Promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network.
Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.
With Trueview video discovery ads, your ads can appear on:
This type of ads are sold in a CPC basis, meaning you’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.
Benefits of Youtube Ads:
YouTube ads is highly suitable for companies or brands who want to generate awareness of their brand, products, or services. With the combination of its targeting method and broad network of publishers, you can reach from very broad to very segmented audience.