Facebook Advertising

With Facebook Ads, you can deliver your ads to the people who are most likely to find it useful. Facebook Ads take the form of text & image or video, showing your ads on News Feed, Right Column, or even the Facebook Audience Network. With Facebook Ads, you can reach the huge number of Facebook users in Indonesia.

Facebook Ads are available for several types of objectives:

  • Clicks to Website
  • Website Conversions
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • Event Responses
  • Product Catalog Promotion
  • Brand Awareness
  • Lead Generation
  • Video Views
  • Etc.

How does it work?

Facebook ads uses several targeting options to deliver your ads to your targeted audience. The ads are sold as an auction basis, with charge types of CPC, CPM, or CPV (Video). Some targeting options in Facebook Ads include:










  • Business and industry
  • Entertainment
  • Family and relationships
  • Fitness and wellness
  • Food and drink
  • Hobbies and activities
  • etc


  • Digital Activities
  • Mobile Device User
  • Travel

More Demographics

  • Education levels
  • Specific school
  • Field of study
  • Graduation years


  • Target people who like my FB page
  • Friend of people connected to targeting 
  • Target friend of connections

Benefit of Facebook Ads

  • Reach Facebook users, which are around 70M-80M users in Indonesia.
  • Effectively deliver your ads to the targeted users using Facebook’s targeting options.
  • Advantage in demographic targeting compared to other platforms, due to Facebook’s user demographic data.
  • Use custom audience targeting to reach the exact people you want.
  • Expand the reach out of Facebook using Facebook Audience Network

Who is It For?

Facebook ads is suitable for companies or brands who want to generate awareness, drive conversions, increase Facebook Page Likes, and many more. In terms of reach, Facebook also has very broad reach due to its huge number of users and its own Facebook Audience Network.

Need help?

You can start your campaign now. For further information, please contact our planners.
Sekar Kinanti Rahajeng
Marketing Planner
+62 21 570 0300
Individual certifications