Understanding the Decoy Effect and How to Use in Marketing to Increase Sales
19/05/2023
If you have ever encountered three drink sizes offered by a coffee shop or supermarket, that is an application of the decoy effect. The decoy
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The Importance of Context in Color Psychology for Marketing and Branding
03/04/2023
What is Color Psychology? Color psychology is the study of how different colors affect human mood and behavior. Understanding color psychology in marketing and branding is
Marketing Guide During Ramadan in 2023
28/02/2023
Ramadan is an important period in the Islamic calendar, characterized by fasting, introspection, and religious devotion. Businesses seeking to capitalize on this holiday must devise
The Benefits of Email Marketing for Businesses
20/01/2023
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. What is Email
Website Optimization: Tips to Improve UX and Performance
09/01/2023
Website optimization refers to the process of improving the performance and user experience of a website. By optimizing a website, businesses can increase traffic, improve
Online Marketing: How to Effectively Promote Your Business Online
07/01/2023
Online marketing is a cost-effective way for businesses of all sizes to reach a wide audience and promote their products or services. However, with many
Performance Marketing: Benefits and How it Works
31/10/2022
What is Performance Marketing First, let’s understand what performance-based marketing is. It can be defined as his marketing and advertising strategy online that demands payment
Why Choose Tiktok For Marketing & Advertising
23/09/2022
Even though it is a newcomer, Tiktok is a platform that businesses can choose in a content marketing strategy. The platform allows in-app editing and
Youtube Marketing : Easy Steps For Beginners
12/09/2022
Youtube Marketing Guide Including Alexa, Youtube is in second place under Google in the category of platforms most frequently searched by internet users worldwide. Youtube
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