The Challenge

Health & Happiness is a new multivitamin brand from Kalbe. The brand want to get many users to visit their store on Tokopedia & Shopee, the two biggest marketplaces in Indonesia.

The Solution

To answer the brand’s objective, our team gain the intentional audience through Google Ads Search using keyword that related to the urgency of pandemic condition and use ad copy that tell straightforward about the product function.

The Result

For this campaign, we manage to achieve a great result:

Asset 6

Increasing on CTR
from 8% in the first week,
to 13.2% in the last week.

Asset 7

-2% Reduce CPC  
from IDR 1.6 K to IDR 1.5 K