The Challenge

Mixagrip is well known healthcare brand to treat cold and cough, which well-known by Indonesian older generations. Currently, the brand want to expand their audience to gen-Z and millennials.

The Solution

We ran YouTube ad with BLS that using youth as the main actor to engage the Gen-Z and Millennials audience. YouTube campaign running with 3 bumper ads video that capture how Mixagrip can handle their flu during daily activities.

Campaign ran using two BLS objectives which are “Ad Recall” & “Awareness” to measure how many people were remember and aware with brand after exposed by ads

https://www.youtube.com/watch?v=v2nFg2l_EBkhttps://www.youtube.com/watch?v=fNyCdZuhwO0https://www.youtube.com/watch?v=7z2ADeaTwYE

The Result

For this campaign, we manage to achieve a great result:

29.2%
Relative Lift on Ad Recall

+5%
More Ad Recall

  3.4%
Relative Lift on Awareness

 +1.4%
More Awareness