The Challenge

Mixagrip is well known healthcare brand to treat cold and cough, which well-known by Indonesian older generations. Currently, the brand want to expand their audience to gen-Z and millennials.

The Solution

We ran YouTube ad with BLS that using youth as the main actor to engage the Gen-Z and Millennials audience. YouTube campaign running with 3 bumper ads video that capture how Mixagrip can handle their flu during daily activities.

Campaign ran using two BLS objectives which are “Ad Recall” & “Awareness” to measure how many people were remember and aware with brand after exposed by ads

The Result

For this campaign, we manage to achieve a great result:



Relative Lift on Ad Recall


More Ad Recall


Relative Lift on Awareness


More Awareness