Mixagrip is well known healthcare brand to treat cold and cough, which well-known by Indonesian older generations. Currently, the brand want to expand their audience to gen-Z and millennials.
We ran YouTube ad with BLS that using youth as the main actor to engage the Gen-Z and Millennials audience. YouTube campaign running with 3 bumper ads video that capture how Mixagrip can handle their flu during daily activities.
Campaign ran using two BLS objectives which are “Ad Recall” & “Awareness” to measure how many people were remember and aware with brand after exposed by ads
For this campaign, we manage to achieve a great result:
Relative Lift on Ad Recall
More Ad Recall
Relative Lift on Awareness