Even though it is a newcomer, Tiktok is a platform that businesses can choose in a content marketing strategy. The platform allows in-app editing and is rich with various filters, fun effects, and music overlays, also can integrate with other social media platforms.
Tiktok for Marketing & Advertising
Tiktok has advantages that are pretty different from the marketing & advertising features of social media platforms that we already know, such as Instagram, Facebook, and Youtube.
This platform is full of young generations who do not hesitate to express themselves and make things viral for their satisfaction. What an opportunity for businesses to build branding and reputation and maximize user-generated content (UGC).
Tiktok for Business feature also allows businesses to test campaigns before they are distributed to determine how eye-catching, original, and authentic the campaign is.
Tiktok is a platform that allows brands to be creative, even out-of-the-box. Inequality in the advertising budget in business will no longer be such a big challenge when brands can produce quality content according to trends and user-oriented trends.
Top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects are the five types of ads provided by Tiktok. Businesses can also use Ads Manager to get reference data.
Tiktok Artificial Intelligence (AI) For Marketing
Tiktok has a magnificent AI (artificial intelligence) for its algorithm that can combine Natural Language Processing, Computer Visions, and Data that provides the types of videos. And can easily track the audience’s interest and show them some related videos.
AI is predicted to have a bright future, and businesses must be used to them. Tiktok AI has an excellent opportunity to increase business engagement if you can display content that matches customer interests.
Tiktok Influencer Marketing
Influencers are considered capable of keeping pace with business needs and trends. 86% of businesses use them to build brand awareness and create conversions. But, choosing the right influencer is difficult for some businesses.
Tiktok Creator Marketplace shows metrics that refer to the performance of influencers. Businesses can see their audience’s gender, age, social influence, etc. So businesses can determine the right influencers to increase ROI.
From the explanation above, Tiktok . After knowing this, will you use Tiktok in your marketing & advertising strategy?
Let Creative Visions Indonesia know about this and help your business succeed on Tiktok with our free consultation!
Source : neilpatel, ankursnewsletter