The Challenge
Xonce want to spread awareness through young generations, so that they are more concerned about their health during the pandemic with Xonce vitamin C product.
The Solution
Our experts are well in making digital marketing strategy included to choose the current most popular platform for their video material. As the OTT (Viu, Vidio, iQiyi, WeTV, iFlix) & music streaming platform (Spotify) users were increasing during pandemic, we plan to target millennials who hustle and bustle with their everyday life in OTT & Spotify rather than YouTube.
Spotify Video Creative
https://www.youtube.com/watch?v=UbohUFqtDmA
Premium OTT Video Creative
https://www.youtube.com/watch?v=KpHpXcOO28ghttps://www.youtube.com/watch?v=8Hen5mtxxoEhttps://www.youtube.com/watch?v=cki7F5Xqk5M
The Result
For this campaign, we manage to achieve a great result:
88.64%
Completed video play rate in Spotify
93.46%
Completed video play rate in OTT platform