Having a good strategy for developing and promoting products and websites is not enough. We also have to understand how to know whether our website is on the right track to success and the extent to which we create websites. SEO metrics can help to measure the performance of a website.
What Are Website Metrics?
SEO metrics are data points or metrics used to track, measure, and report SEO performance over time. These metrics provide important data insights that help guide the direction of SEO strategies and optimization efforts.
Website Metrics To Track
1. Keywords ranking
SEO aims to increase the quality and quantity of search traffic to your website by ranking it higher for relevant keywords on Google. Monitoring your keyword’s ranking position helps you see how your site ranks in searches for a particular search query. Plus, they show where you stand about your digital competitors. But in reality, it’s not just about getting the top spot that Google covets. It’s about having an evident vision of what position you want to take, knowing where your competitors are, and the ranking dynamics of everyone involved.
What to track:
- High volume keywords
- Product Keyword
- Number of branded keywords
2. Organic traffic
Organic traffic is the traffic or traffic that comes to your website by clicking on one of your website’s page listings that rank in organic or organic search results. This metric shows organic search traffic, specifical users from different search engines (Google, Bing, Yahoo, etc.). Ranking for the most popular keywords on page 1 of the Google SERPs can generate valuable organic traffic to your website, leading to more conversions like leads and sales.
What to use:
- Google Analytics
- Google Search Console
3. Direct traffic
Direct traffic is any visitor who comes directly to your website by entering a domain name or selecting a bookmark. This data lets you see which pages are accessed directly more frequently than others. Additionally, this metric shows how your brand equity has evolved: if you get a lot of direct traffic, congratulations – users know your brand.
What to use:
- Semrush
- Google Analytics
4. CTR
Click-through rate (CTR) is the number of clicks a website receives from its ranking in search results divided by the number of times a page listing is viewed. Organic CTR is critical to understanding ranking high-performing and low-performing pages in search results. CTR is one SEO metrics that can help you know how relevant your ranking page titles and descriptions are to the keywords searchers are searching for.
What to use:
- Google Search Console
5. Conversion rate
A conversion is an action or series of steps that a user takes to satisfy a desired outcome or goal. Monitoring this metric will help you understand how your inbound traffic is converting. Additionally, this data will help you assess traffic quality and adjust your SEO strategy accordingly.
What to use:
- Google Analytics
6. Backlink quantity and quality
Backlinks are an essential ranking factor in addition to other important ranking factors related to site content, internal linking, and site speed. This metric has a direct impact on your site’s likely ranking. The more high-quality backlinks you have, the better your chances of ranking higher.
What to use:
- Semrush
- SE Ranking Backlink Checker
Read : Types Of SEO
Metrics For Website Performance
Tracking SEO metrics is quintessential to making greater efficient and sound strategic choices as you gain perception from these metrics over time. Remember that to keep from monitoring false search engine optimization KPIs, don’t get obsessed with web optimization metrics, but analyze them about the commercial enterprise have an impact on them.
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