Have you ever thought that the difference in target customers in a business also affects the kind of approaches?
Or you might be a bit confused because of the usual copywriting strategy that was successful in the B2C model but failed in the B2B model. Here’s the explanation.
Copywriting used to increase brand awareness or persuade customers. The writing should not be aimless. Several aspects must be understood, such as knowing our customers’ judgment before deciding to buy. You have to understand copywriting to write things related to customer problems or needs.
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B2B Copywriting vs B2C Copywriting
As the name means, B2B copywriting addresses companies or institutions as targets. The B2B model focuses on medium to long-term relationships, so the copywriting flow must have value according to the level of the company’s human resources and indicates a win-to-win solution if there is a collaboration between the two parties.
On the other hand, B2C copywriting focuses on individuals because the judgment is carried out only on the individual. The copywriting technique is more attractive, entertaining, and can provoke discussion.
What to be noticed in Copywriting?
Both B2B and B2C must pay attention to this because, despite their differences, copywriting has the same goal of generating conversions. Conversions happen if you doing the interested assessments in what we write, so win over those people too. Here’s the explanation:
It is the form of a visual display of an article in the form of color, placement, type, and font size. The combination of attractive designs and good typography can increase the audience’s interest in writing.
The context must be informative, persuasive, and communicative and then adjusted to the ability of our audience to understand the message. Do not let the writing confuse the reader.
Add certain elements to trim the product, but this must be done at a reasonable stage and not much different from the product’s condition.
Can B2B Copywriting and B2C Copywriting be combined?
The answer is yes, but not overly. You can do these things for several moments to provide refreshments for both the company and the customer. Although the business model is different, the relationship with copywriting is with humans too.
Humans often experience boredom and need innovation. Combining these two things can also be the key to your victory over similar competitors and make your brand excel in this area.
But make sure to do your research before executing this, because if done carelessly, it can be bad for reputation and branding. Fortunately, Creative Visions Indonesia can help your business to research the right copywriting strategy. Click here to consult with us!