What is Digital Marketing Copywriting?
We start by examining the definition of what copywriting is. Copywriting results from creative thinking to produce interesting writing to attract or influence others. Copywriting can appear in the form of articles, brochures, ad text, taglines, images, and videos. In short, digital marketing copywriting is a content writing process or technique used for digital marketing campaigns.
Recommended read B2B & B2C Copywriting
Why is it Important?
Nowadays, digital marketing media is more popular than traditional marketing. Copywriting certainly plays a significant role in producing quality campaigns that can attract consumers through digital marketing media. Copywriting activities start from business analysis to adjust what value will be conveyed to the audience, explore content, and create content according to business needs. The points below summarize the importance of copywriting for a business.
1. Brand Identity
All components associated with a product, service, company, or person are “brand identities.” These components can be logos, taglines, typefaces, and shapes that appeal. Brand identity cannot be separated from brand image. The message conveyed through the brand identity must be consistent. Different, memorable, cohesive, and easy to implement are the keys to building a solid brand identity. Digital marketing copywriting plays a role in creating persuasive writing that can instill the value of a brand into the minds of consumers.
2. Provides Value
The product value can be in the form of the advantages of a product or the benefits that consumers can get from the product or service. Product value can also be a comparison between similar products. Value also shapes consumer perceptions about whether a product is worthy and worth the price set. Copywriting, in this case, is writing on a product, including product name, product content, etc.
Good copywriting can create added value that makes the product price higher. The value created can also be a distinct advantage with similar products. The products above are only milk with added regal. The price can be higher than regular regal milk by including the brand. The copywriting technique by claiming that this is the first Regal dairy product also adds to its selling value.
3. Success the Goal
Proper copywriting can help a business achieve its goals, especially on social media. Attractive copywriting on a product can increase product sales. Content that has excellent and appropriate headlines can increase high engagement. Content with gorgeous copywriting can make the audience share the content. Excellent and attractive copywriting on a website can also increase traffic. In essence, the right copywriting can attract the target audience to do what is the goal of marketing.
Digital marketing copywriting is not an easy thing. Marketers must brainstorm to convey product value through compelling writing. Good copywriting can shape brand identity, create value, and achieve business goals. The essential thing in doing copywriting is understanding the behavior of the audience. Thus, understanding the behavior of the audience and scratch from zero to produce great copywriting would be easier if you or your partner have professional experience. Interested to have copywriting for your brand?
