The Challenge

As the Business and Management School, SBM ITB wants to deliver their missions to get their target audience and become one of the campuses that are considered by them.

The Solution

We ran a lead ads campaign to collect potential audience data during the intake period then can reach them as personal. We approach the audience with two ways, Banner Ad on Google Display Network (GDN) and & Native Ad on Google Discovery.

The Result

For this campaign, we manage to achieve a great result:

 563 Leads 
 to SBM ITB Website

6X
More leads rate compared
to previous campaign

-41%
Lower CPA compared
to previous campaign