The Challenge
Sumitomo Kenki Indonesia, as a construction machinery company, wants to increase the number of customers who use their products . With so many developments in Indonesia, this is our challenge due to there’s a large number of their competitors.
The Solution
We ran a B2B ads campaign with an awareness objective on social media (Facebook and Instagram) and Google Display Network (GDN). As an approach, we provide 2 creatives every month to get to know which product has more interest by the users to increase the ads quality for the next month.
We also provide a landing page with detailed information of the products, so that the potential customers can get more product knowledge on the landing page
The Result
For this campaign, we manage to achieve a great result:
>43 K
User Visit to Website
+43K
New Users
+52K
Website Sessions
+69K
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