Sumitomo Kenki Indonesia, as a construction machinery company, wants to increase the number of customers who use their products . With so many developments in Indonesia, this is our challenge due to there’s a large number of their competitors.
We ran a B2B ads campaign with an awareness objective on social media (Facebook and Instagram) and Google Display Network (GDN). As an approach, we provide 2 creatives every month to get to know which product has more interest by the users to increase the ads quality for the next month.
We also provide a landing page with detailed information of the products, so that the potential customers can get more product knowledge on the landing page
For this campaign, we manage to achieve a great result:
User Visit to Website