Ramadan is an important period in the Islamic calendar, characterized by fasting, introspection, and religious devotion. Businesses seeking to capitalize on this holiday must devise a well-planned Ramadan advertising and marketing strategy.
This article “Marketing Guide During Ramadan in 2023” presents a comprehensive overview of Ramadan marketing and shopping trends for 2023, providing valuable information for both small and large corporations.
Gain insights on how to optimize this religious holiday season for your business. Kindly take the time to read further for more information.
Maximizing Your Online Presence During the Ramadan Season 2023
Indonesians often turn to the internet when considering a purchase to gather information and feel confident in their decision. Nearly 80% seek a trusted source and 94% want to read as much relevant information as possible. Search engines are a common starting point, with 73% using them to find e-commerce or brand websites.
Having a strong online presence is crucial for brands, but it also must be well-timed. By being present during the information-seeking process, brands can remain top-of-mind in the customer’s journey to purchase.
Key moments for brands to engage with Indonesians during Ramadan
Timing is key for Ramadan marketing efforts in Indonesia. As consumers start their preparations for the holiday, interest in fasting-related products like dairy, juice, and staple foods increases. This trend continues to intensify two weeks before the start of Ramadan.
During the first week of Ramadan, searches for gifts and entertaining products like baked goods and soft drinks also intensify. The third week of Ramadan sees a peak in interest in beauty, fashion, and home improvement products as families prepare for home visits during the holiday.
Throughout the month, telecommunication products like data plans and prepaid packages are in high demand as people connect with loved ones online. By aligning your marketing efforts with these shifts in consumer behavior, you can effectively reach and engage your target audience during this important holiday.
Ramadan Audiences Guide Every Marketer Should Know
Marketers should be aware of the different audiences that will be celebrating Ramadan and tailor their campaigns accordingly. Understanding the needs and motivations of each group will help create advertising that resonates with them and drives results.
Families
This group values spending time together and may be more likely to participate in offline activities such as visiting relatives or going on vacation. Marketers should avoid ads featuring food or drink as Muslims abstain from eating or drinking during the day.
Young Adults
This audience may be more engaged with their faith during Ramadan and interested in content about religion, spirituality, or personal growth. They may also be open to participating in offline activities like visiting mosques or attending religious lectures.
Working Professionals
This group may have less time for religious observances due to work, so content that helps them balance their responsibilities while maintaining their spiritual practice would be appreciated.
They may also be interested in learning how to integrate Islamic values into their work life.
Students
With more free time during Ramadan, students are a prime target for brands promoting leisure activities or products. They may also be interested in content related to personal development or exploring their faith.
Seniors
Older Muslims may appreciate content that is respectful of their age and religious beliefs. Brands should focus on how their product or service can add value to the lives of this group without being intrusive or disruptive.
Newcomers to Islam
Muslims new to the faith may appreciate educational content about Ramadan and what it means to be Muslim.
Push Your Marketing During Ramadan to the Next Level
Brands targeting Muslim consumers’ marketing guide during Ramadan should keep in mind the significance of the event in the Muslim calendar.
A successful Ramadan marketing strategy should consider the key factors of the holiday and the needs of the target audience.
To help you meet this goal, CVI offers a consultation that will help you to get ready for Ramadan 2023.
Contact us today!
Source: Videnglobe, Thinkwithgoogle
