“Hi this one is only for you….”, “50% discount today special for Mr/Mrs…..”, “Thank You Mr/Mrs…. for shopping in our store, here’s your coupon”.
If you are familiar with the sentence above, it is necessary to understand that the seller is doing personalized marketing in their business processes.
What Is Personalized Marketing?
Personalized marketing or person-to-person marketing is a method sellers use to market products more personally to their customers. The content creation is adjusted to the product brand message, which is added with data containing the target audience’s desire for our brand.
Email Marketing, Push Notification, and CRM are common forms of Personalized Marketing. They use the name of the audience or personal and secret words to approach their target.
Read : Digital Marketing 101 : Through what channels?
Advantages Of Personalized Marketing
- Attract attention and awareness
This strategy is effective in bringing the brand closer to the customer. They will feel that the brand knows what they want and need, thus building trust, loyalty, and compatibility with the products offered. What’s more, this strategy is powerful in moving emotions. Remember, 80% of sales come from the emotional assessment of the customer.
You can also combine personalized marketing with covert selling technique.
- As a connecting bridge with the audience
It’s not wise to continue to sell and promote products continuously in every form of content because “people like to buy but don’t like to be sold.”
You can use personalized marketing to create interactive content or surveys to stay connected with the audience outside the business process.
- Suitable for today’s customers
77% of customers are willing to pay more for products/services that have personalized services.
78% of customers are interested while brands show interaction while offering products/services.
74% of customers are uncomfortable using brand products/services without personalization content.
When Using Personalized Marketing?
When you already know the audience’s ins and outs and characteristics before using this strategy and require in-depth research, if you want to use personalization as an option for marketing your product, there is no more option than deep research. You need a data to determine whether your customers are suitable for this strategy.
Although using an approach that seems “private,” measurable and relevant data must also be available so that the application process can later be successful and not create the impression of “cringe” among customers.
What Is The Risk Of Personalized Marketing?
You must aware with audience data that is too personal and sensitive. Requires creativity, high costs, clear goals, and other supporting data so you can execute this strategy properly.
Because it is personal, users usually do not have tolerance when the brand makes mistakes. Pay attention to language, content, and timing accuracy when implementing this strategy.
Don’t make crucial mistakes with this strategy. Feel Free to consult with us!
Source : inmarketing , glints