Tag: copywriting

Are B2B & B2C Copywriting Use The Same Template?

Post author By Hesky Benneth
Post date 11/08/2022
No Comments on Are B2B & B2C Copywriting Use The Same Template?

Have you ever thought that the difference in target customers in a business also affects the kind of approaches?

Or you might be a bit confused because of the usual copywriting strategy that was successful in the B2C model but failed in the B2B model. Here’s the explanation.

Copywriting used to increase brand awareness or persuade customers. The writing should not be aimless. Several aspects must be understood, such as knowing our customers’ judgment before deciding to buy. You have to understand copywriting to write things related to customer problems or needs.

B2B Copywriting vs B2C Copywriting

As the name means, B2B copywriting addresses companies or institutions as targets. The B2B model focuses on medium to long-term relationships, so the copywriting flow must have value according to the level of the company’s human resources and indicates a win-to-win solution if there is a collaboration between the two parties.

On the other hand, B2C copywriting focuses on individuals because the judgment is carried out only on the individual. The copywriting technique is more attractive, entertaining, and can provoke discussion.

What to be noticed in Copywriting?

Both B2B and B2C must pay attention to this because, despite their differences, copywriting has the same goal of generating conversions. Conversions happen if you doing the interested assessments in what we write, so win over those people too. Here’s the explanation:

– Typography

It is the form of a visual display of an article in the form of color, placement, type, and font size. The combination of attractive designs and good typography can increase the audience’s interest in writing.

– Context

The context must be informative, persuasive, and communicative and then adjusted to the ability of our audience to understand the message. Do not let the writing confuse the reader.

– Relevancy

Add certain elements to trim the product, but this must be done at a reasonable stage and not much different from the product’s condition.

Can B2B Copywriting and B2C Copywriting be combined?

The answer is yes, but not overly. You can do these things for several moments to provide refreshments for both the company and the customer. Although the business model is different, the relationship with copywriting is with humans too.

Humans often experience boredom and need innovation. Combining these two things can also be the key to your victory over similar competitors and make your brand excel in this area.

But make sure to do your research before executing this, because if done carelessly, it can be bad for reputation and branding. Fortunately, Creative Visions Indonesia can help your business to research the right copywriting strategy. Click here to consult with us!

Source : bitlabs.id , blog.shipper.id

Tags copywriting

Article

The Importance of Digital Marketing Copywriting

Post author By Ayu Aulia
Post date 22/04/2022
No Comments on The Importance of Digital Marketing Copywriting

What is Digital Marketing Copywriting?

We start by examining the definition of what copywriting is. Copywriting results from creative thinking to produce interesting writing to attract or influence others. Copywriting can appear in the form of articles, brochures, ad text, taglines, images, and videos. In short, digital marketing copywriting is a content writing process or technique used for digital marketing campaigns.

Recommended read B2B & B2C Copywriting

Why is it Important?

Nowadays, digital marketing media is more popular than traditional marketing. Copywriting certainly plays a significant role in producing quality campaigns that can attract consumers through digital marketing media. Copywriting activities start from business analysis to adjust what value will be conveyed to the audience, explore content, and create content according to business needs. The points below summarize the importance of copywriting for a business.

1. Brand Identity

All components associated with a product, service, company, or person are “brand identities.” These components can be logos, taglines, typefaces, and shapes that appeal. Brand identity cannot be separated from brand image. The message conveyed through the brand identity must be consistent. Different, memorable, cohesive, and easy to implement are the keys to building a solid brand identity. Digital marketing copywriting plays a role in creating persuasive writing that can instill the value of a brand into the minds of consumers.

2. Provides Value

The product value can be in the form of the advantages of a product or the benefits that consumers can get from the product or service. Product value can also be a comparison between similar products. Value also shapes consumer perceptions about whether a product is worthy and worth the price set. Copywriting, in this case, is writing on a product, including product name, product content, etc.

Good copywriting can create added value that makes the product price higher. The value created can also be a distinct advantage with similar products. The products above are only milk with added regal. The price can be higher than regular regal milk by including the brand. The copywriting technique by claiming that this is the first Regal dairy product also adds to its selling value.

3. Success the Goal

Proper copywriting can help a business achieve its goals, especially on social media. Attractive copywriting on a product can increase product sales. Content that has excellent and appropriate headlines can increase high engagement. Content with gorgeous copywriting can make the audience share the content. Excellent and attractive copywriting on a website can also increase traffic. In essence, the right copywriting can attract the target audience to do what is the goal of marketing.

Digital marketing copywriting is not an easy thing. Marketers must brainstorm to convey product value through compelling writing. Good copywriting can shape brand identity, create value, and achieve business goals. The essential thing in doing copywriting is understanding the behavior of the audience. Thus, understanding the behavior of the audience and scratch from zero to produce great copywriting would be easier if you or your partner have professional experience. Interested to have copywriting for your brand?

Click here to consult with us!

Tags copywriting, digital marketing

Article

What Is Covert Selling?

What is Covert Selling

Covert selling is a way of entering sales-related information at a glance into the subconscious mind of a potential buyer. The point is, that’s a marketing technique that targets people who hear or read it to be interested in buying without feeling offered.

Use the right copywriting and make them interested in your content. Therefore, they will happy to share the content with their friends and it is an easy way to get interaction because people feel this is not an ad and will help increase engagement.

What Emotions Bulit by Covert Selling?

1. Curious

Covert selling is a hidden selling technique. It makes you have to create content on social media accounts that when the audience read, see, and listen to it, they will curious. Instead of skipping the content, they will be curious and wondering about the ending.

Instead of explaining the product clearly, you can create a content strategy that gives the audience an idea of the benefits and advantages of the product. Furthermore, out of curiosity, they will find out about the product, or even directly ask through the comments column or direct message.

Read : Personalized Is The Next Marketing Trend?

2. Ambiguity

The meaning of ambiguity in covert selling is each audience can have different perceptions in reviewing your content. Rather than wonder what the audience thinks about the content, you have to focus on convincing them about the positive perspective of your product.

The purpose of using ambiguous words is so that the reader can represent the word according to what is in their mind. When they think that product will give them what they want, it leads them to make purchases.

What Supports Covert Selling?

1. Collaborate stories and image

Who doesn’t like stories? People like stories that are emotional and have knowledge inside also makes them feel the real process and get a result, it will attract them to do the same step to get the same result.

But a story will be considered a hoax if there is no convincing evidence, so you have to insert pictures or videos in the story. For example, you can insert pictures where people can see before and after customers use your product. This will increase customer trust in the product and show them that the product works.

2. Right copywriting

Covert selling is not only about how to create content strategy but also copywriting. Covert selling works very well if you are able to deliver the messages in an easy and fun language such as telling stories.

This technique is highly recommended to increase traffic and engagement. keep in mind that covert selling never uses command words like “buy now” because the purpose of this marketing technique is to make people interested in buying without feeling offered.

Read : The Importance of Digital Marketing Copywriting

Last but not least, keep in mind that Covert Selling doesn’t use Call-To-Action (CTA) in the story. Because this technique is used to minimize people that immediately skip when they see selling content. Instead, they will interested in reading the content first and entice them to be curious about your explanation.

Are you interested in using Covert Selling? Or want to try another technique?

Let’s consult with us!

Tags copywriting, digital strategy

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