Author: Ayu Aulia

6 Most Useful SEO Metrics Explained

Post author By Ayu Aulia
Post date 16/06/2022
No Comments on 6 Most Useful SEO Metrics Explained

Having a good strategy for developing and promoting products and websites is not enough. We also have to understand how to know whether our website is on the right track to success and the extent to which we create websites. SEO metrics can help to measure the performance of a website.

What Are Website Metrics?

SEO metrics are data points or metrics used to track, measure, and report SEO performance over time. These metrics provide important data insights that help guide the direction of SEO strategies and optimization efforts.

Website Metrics To Track

1. Keywords ranking

SEO aims to increase the quality and quantity of search traffic to your website by ranking it higher for relevant keywords on Google. Monitoring your keyword’s ranking position helps you see how your site ranks in searches for a particular search query. Plus, they show where you stand about your digital competitors. But in reality, it’s not just about getting the top spot that Google covets. It’s about having an evident vision of what position you want to take, knowing where your competitors are, and the ranking dynamics of everyone involved.

What to track:

High volume keywords
Product Keyword
Number of branded keywords

2. Organic traffic

Organic traffic is the traffic or traffic that comes to your website by clicking on one of your website’s page listings that rank in organic or organic search results. This metric shows organic search traffic, specifical users from different search engines (Google, Bing, Yahoo, etc.). Ranking for the most popular keywords on page 1 of the Google SERPs can generate valuable organic traffic to your website, leading to more conversions like leads and sales.

What to use:

Google Analytics
Google Search Console

3. Direct traffic

Direct traffic is any visitor who comes directly to your website by entering a domain name or selecting a bookmark. This data lets you see which pages are accessed directly more frequently than others. Additionally, this metric shows how your brand equity has evolved: if you get a lot of direct traffic, congratulations – users know your brand.

What to use:

Semrush
Google Analytics

4. CTR

Click-through rate (CTR) is the number of clicks a website receives from its ranking in search results divided by the number of times a page listing is viewed. Organic CTR is critical to understanding ranking high-performing and low-performing pages in search results. CTR is one SEO metrics that can help you know how relevant your ranking page titles and descriptions are to the keywords searchers are searching for.

What to use:

Google Search Console

5. Conversion rate

A conversion is an action or series of steps that a user takes to satisfy a desired outcome or goal. Monitoring this metric will help you understand how your inbound traffic is converting. Additionally, this data will help you assess traffic quality and adjust your SEO strategy accordingly.

What to use:

Google Analytics

6. Backlink quantity and quality

Backlinks are an essential ranking factor in addition to other important ranking factors related to site content, internal linking, and site speed. This metric has a direct impact on your site’s likely ranking. The more high-quality backlinks you have, the better your chances of ranking higher.

What to use:

Semrush
SE Ranking Backlink Checker

Read : Types Of SEO

Metrics For Website Performance

Tracking SEO metrics is quintessential to making greater efficient and sound strategic choices as you gain perception from these metrics over time. Remember that to keep from monitoring false search engine optimization KPIs, don’t get obsessed with web optimization metrics, but analyze them about the commercial enterprise have an impact on them.

Looking exemplary SEO service to grow your website?
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Source: Source 1, Source 2

Tags metrics, seo

Article

The Right Digital Marketing Channels for Your Business!

Post author By Ayu Aulia
Post date 20/05/2022
No Comments on The Right Digital Marketing Channels for Your Business!

The transition from conventional business to digital business is now massively increasing. Various digital marketing channels have sprung up, such as marketplaces to social media, which contribute to spreading products to cyberspace. More and more businesses are entering the digital world, it will increase the competition for traditional companies.

This situation demands many businesses to join the digital world. Many things are done, from uploading products to the website to promoting through the marketplace. However, the proper marketing channels must be selected so that the marketing activities are beneficial. This article will discuss three factors to consider before deciding which digital marketing channel to use.

1. Scalability

Scalability refers to the ability of a marketing channel to reach a target market or audience. Before deciding which digital marketing channels to use, you need to know how many people you can reach. We recommend using highly scalable media. The bigger and more flexible a channel is, the better because you can use it as your company and sales grow. Currently, looking at the market share size, Google and Facebook dominate the most effective and scalable marketing channels.

The characteristics of the channels to be used are also important. Content design must match the characteristics of the channel. For example, social media has social facets that include interactions between audiences and content and also conversations between users. Then you have to create more social content to attract audiences. Find a broader discussion of digital marketing channels here.

2. Targeting

The more targeted your audience is, the more effective your campaign message will be. There are two main types of targeting: behavioral and demographic. You can define the digital marketing channels and types of advertising used based on the consumer’s intention to search for certain types of products and services through the actions they take. For example, use SEM because you know that your audience will search for your product through search engines.

Meanwhile, demographically, the determination of the channel and the type of advertising used is based on the audience’s self-profile, such as identity, interests, location, etc. Good channels for the target demographic are Facebook and Instagram. To learn more about targeting your audience, you can read here.

3. Cost (CAC)

Marketing costs incurred by the company to get new customers. Acquired here can be interpreted as creating an account, installing applications, or buying products. If you have marketers in your company, you have to consider the costs you incur to hire marketers and the costs for marketing activities such as advertising. It would help to compare those costs to the number of subscribers you can get on the channel. You can calculate by adding up the salary and marketing expenses and then dividing by the number of customers you can obtain in a month. Each channel can have a different price. Therefore you must understand very well about this cost calculation.

Those are the three main factors you must consider to determine the right digital marketing channels for your business needs. These three factors include measuring marketing reach, targeting consumers, and calculating costs. These three things can help you find an efficient marketing channel to use.

Are you still having trouble determining the suitable media to use?

Click here to consult with us!

Tags digital marketing channel, digital strategy

Article

The Importance of Digital Marketing Copywriting

Post author By Ayu Aulia
Post date 22/04/2022
No Comments on The Importance of Digital Marketing Copywriting

What is Digital Marketing Copywriting?

We start by examining the definition of what copywriting is. Copywriting results from creative thinking to produce interesting writing to attract or influence others. Copywriting can appear in the form of articles, brochures, ad text, taglines, images, and videos. In short, digital marketing copywriting is a content writing process or technique used for digital marketing campaigns.

Recommended read B2B & B2C Copywriting

Why is it Important?

Nowadays, digital marketing media is more popular than traditional marketing. Copywriting certainly plays a significant role in producing quality campaigns that can attract consumers through digital marketing media. Copywriting activities start from business analysis to adjust what value will be conveyed to the audience, explore content, and create content according to business needs. The points below summarize the importance of copywriting for a business.

1. Brand Identity

All components associated with a product, service, company, or person are “brand identities.” These components can be logos, taglines, typefaces, and shapes that appeal. Brand identity cannot be separated from brand image. The message conveyed through the brand identity must be consistent. Different, memorable, cohesive, and easy to implement are the keys to building a solid brand identity. Digital marketing copywriting plays a role in creating persuasive writing that can instill the value of a brand into the minds of consumers.

2. Provides Value

The product value can be in the form of the advantages of a product or the benefits that consumers can get from the product or service. Product value can also be a comparison between similar products. Value also shapes consumer perceptions about whether a product is worthy and worth the price set. Copywriting, in this case, is writing on a product, including product name, product content, etc.

Good copywriting can create added value that makes the product price higher. The value created can also be a distinct advantage with similar products. The products above are only milk with added regal. The price can be higher than regular regal milk by including the brand. The copywriting technique by claiming that this is the first Regal dairy product also adds to its selling value.

3. Success the Goal

Proper copywriting can help a business achieve its goals, especially on social media. Attractive copywriting on a product can increase product sales. Content that has excellent and appropriate headlines can increase high engagement. Content with gorgeous copywriting can make the audience share the content. Excellent and attractive copywriting on a website can also increase traffic. In essence, the right copywriting can attract the target audience to do what is the goal of marketing.

Digital marketing copywriting is not an easy thing. Marketers must brainstorm to convey product value through compelling writing. Good copywriting can shape brand identity, create value, and achieve business goals. The essential thing in doing copywriting is understanding the behavior of the audience. Thus, understanding the behavior of the audience and scratch from zero to produce great copywriting would be easier if you or your partner have professional experience. Interested to have copywriting for your brand?

Click here to consult with us!

Tags copywriting, digital marketing