Author: Admin CVI

SBM ITB

Website Leads

2021

Post author By Admin CVI
Post date 13/12/2021
No Comments on SBM ITB

Website Leads

2021

The Challenge

As the Business and Management School, SBM ITB wants to deliver their missions to get their target audience and become one of the campuses that are considered by them.

The Solution

We ran a lead ads campaign to collect potential audience data during the intake period then can reach them as personal. We approach the audience with two ways, Banner Ad on Google Display Network (GDN) and & Native Ad on Google Discovery.

The Result

For this campaign, we manage to achieve a great result:

563 Leads
to SBM ITB Website

6X
More leads rate compared
to previous campaign

-41%
Lower CPA compared
to previous campaign

Creative Content Web Development

JNTO

E-LEARNING WEBSITE DEVELOPMENT

2020 – 2021

Post author By Admin CVI
Post date 13/12/2021
No Comments on JNTO

E-LEARNING WEBSITE DEVELOPMENT

2020 – 2021

The Challenge

During Covid-19 pandemic, people’s habit to travel have changed dramatically, and making it difficult to know the interest of the travellers. JNTO want to create an e-learning website, thus, user (travel agent) can measure and skill up the knowledge about Japan more while working from home.

The Solution

As client wish, CVI team create and develop an e-learning system using Alibaba Cloud, so we could provide reliable and secure cloud computing and processing capabilities. We made a system that could be easily access by the user and CMS system that could be easily access by the system managers.

The Result

For this campaign, we manage to achieve a great result:

340
Users Join This Project

95
Completed Users

28%
Success rate

Best Categ Digital Marketing

FATIGON

Video Viral #PejuangHidup

2020

Post author By Admin CVI
Post date 07/12/2021
No Comments on FATIGON

Video Viral #PejuangHidup

2020

The Challenge

Fatigon is aiming to spread as much awareness about health workers that struggle hard during this pandemic. Through this campaign, the brand want to spread the message that there are many #PejuangHidup around us, therefore, the brand encourage the audience to support those #PejuangHidup.

The Solution

Our experts are well in making digital strategy to make this video going viral. We spread the message by using ThruView ad for consideration to optimize 1m 30s video.

https://www.youtube.com/watch?v=g0J9VUw9OuA

The Result

We got so many positive comments with this total result:

6.2 Million
YouTube Video Views

+527
New Subscribers on YouTube

40%
View Rate

Best Categ Digital Marketing

XONCE

Spread Awareness through Video in Viu, Vidio.com, iQiyi, WeTV, iFlix & Spotify

2020

Post author By Admin CVI
Post date 07/12/2021
No Comments on XONCE

Spread Awareness through Video in Viu, Vidio.com, iQiyi, WeTV, iFlix & Spotify

2020

The Challenge

Xonce want to spread awareness through young generations, so that they are more concerned about their health during the pandemic with Xonce vitamin C product.

The Solution

Our experts are well in making digital marketing strategy included to choose the current most popular platform for their video material. As the OTT (Viu, Vidio, iQiyi, WeTV, iFlix) & music streaming platform (Spotify) users were increasing during pandemic, we plan to target millennials who hustle and bustle with their everyday life in OTT & Spotify rather than YouTube.

Spotify Video Creative

https://www.youtube.com/watch?v=UbohUFqtDmA

Premium OTT Video Creative

https://www.youtube.com/watch?v=KpHpXcOO28ghttps://www.youtube.com/watch?v=8Hen5mtxxoEhttps://www.youtube.com/watch?v=cki7F5Xqk5M

The Result

For this campaign, we manage to achieve a great result:

88.64%

Completed video play rate in Spotify

93.46%

Completed video play rate in OTT platform

Digital Marketing

MIXAGRIP

YouTube Brand Lift Survey

2020

Post author By Admin CVI
Post date 07/12/2021
No Comments on MIXAGRIP

YouTube Brand Lift Survey

2020

The Challenge

Mixagrip is well known healthcare brand to treat cold and cough, which well-known by Indonesian older generations. Currently, the brand want to expand their audience to gen-Z and millennials.

The Solution

We ran YouTube ad with BLS that using youth as the main actor to engage the Gen-Z and Millennials audience. YouTube campaign running with 3 bumper ads video that capture how Mixagrip can handle their flu during daily activities.

Campaign ran using two BLS objectives which are “Ad Recall” & “Awareness” to measure how many people were remember and aware with brand after exposed by ads

https://www.youtube.com/watch?v=v2nFg2l_EBkhttps://www.youtube.com/watch?v=fNyCdZuhwO0https://www.youtube.com/watch?v=7z2ADeaTwYE

The Result

For this campaign, we manage to achieve a great result:

29.2%
Relative Lift on Ad Recall

+5%
More Ad Recall

3.4%
Relative Lift on Awareness

+1.4%
More Awareness

Digital Marketing

H2 (Health & Happiness)

Boost Traffic to H2 Store on Tokopedia & Shopee through Google Ads Search

2020

Post author By Admin CVI
Post date 07/12/2021
No Comments on H2 (Health & Happiness)

Boost Traffic to H2 Store on Tokopedia & Shopee through Google Ads Search

2020

The Challenge

Health & Happiness is a new multivitamin brand from Kalbe. The brand want to get many users to visit their store on Tokopedia & Shopee, the two biggest marketplaces in Indonesia.

The Solution

To answer the brand’s objective, our team gain the intentional audience through Google Ads Search using keyword that related to the urgency of pandemic condition and use ad copy that tell straightforward about the product function.