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Why Choose Tiktok For Marketing & Advertising

Why Choose Tiktok For Marketing & Advertising

Even though it is a newcomer, Tiktok is a platform that businesses can choose in a content marketing strategy. The platform allows in-app editing and is rich with various filters, fun effects, and music overlays, also can integrate with other social media platforms.

 

Tiktok for Marketing & Advertising

Tiktok has advantages that are pretty different from the marketing & advertising features of social media platforms that we already know, such as Instagram, Facebook, and Youtube.

 

The Benefit

This platform is full of young generations who do not hesitate to express themselves and make things viral for their satisfaction. What an opportunity for businesses to build branding and reputation and maximize user-generated content (UGC).

Tiktok for Business feature also allows businesses to test campaigns before they are distributed to determine how eye-catching, original, and authentic the campaign is.

 

Tiktok is a platform that allows brands to be creative, even out-of-the-box. Inequality in the advertising budget in business will no longer be such a big challenge when brands can produce quality content according to trends and user-oriented trends.

Top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects are the five types of ads provided by Tiktok. Businesses can also use Ads Manager to get reference data.

 

Tiktok Artificial Intelligence (AI) For Marketing

Tiktok has a magnificent AI (artificial intelligence) for its algorithm that can combine Natural Language Processing, Computer Visions, and Data that provides the types of videos. And can easily track the audience’s interest and show them some related videos.

AI is predicted to have a bright future, and businesses must be used to them. Tiktok AI has an excellent opportunity to increase business engagement if you can display content that matches customer interests.

 

Tiktok Influencer Marketing

Influencers are considered capable of keeping pace with business needs and trends. 86% of businesses use them to build brand awareness and create conversions. But, choosing the right influencer is difficult for some businesses.

Tiktok Creator Marketplace shows metrics that refer to the performance of influencers. Businesses can see their audience’s gender, age, social influence, etc. So businesses can determine the right influencers to increase ROI.

 

From the explanation above, Tiktok Why Choose Tiktok For Marketing & Advertising. After knowing this, will you use Tiktok in your marketing & advertising strategy?

Let Creative Visions Indonesia know about this and help your business succeed on Tiktok with our free consultation!

Source : neilpatel, ankursnewsletter

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Youtube Marketing : Easy Steps For Beginners

Youtube Marketing : Easy Steps For Beginners

Youtube Marketing Guide

Including Alexa, Youtube is in second place under Google in the category of platforms most frequently searched by internet users worldwide. Youtube has overgrown over the past few years, assisted by the rise of video media and has a variety of videos with various durations and content, which makes it very powerful when combined with a marketing strategy.

But don’t think just uploading videos will make you win the hearts of customers, not only you who are aware of the potential of Youtube. A ton of small and big brands are involved in it, thus making the competition even more out of control. A winning strategy is needed so that your brand can stand out on this platform.

 

Optimize Youtube SEO

High-quality content isn’t enough. Applying a long-term investment for your channel by optimizing SEO. There are the ways to optimize it, including Hubspot.com, such as :

– Use potential keywords for video files and apply them to your title.

–         Optimizing video description.

–         Make a specified category.

–         Tag-related video with a trending topic.

–         Add subtitles and closed captions.

–         Add cards and end screens. There are six types of cards (channels, donation, fan funding, link, poll, and video).

 

Youtube Marketing Research Tools

You can do this research with many tools from the internet or application. Here are some recommendations for you :

–         Ahrefs Keyword Explorer: to determine keyword ranking, related keyword, search volume, etc.

–         Answer The Public: for long-tail keywords insights.

–         vidIQ Vision: the tool by Chrome that will help you to analyze and review a particular YouTube video’s performance.

–         Cyfe: to analyze and track where the traffic came to your video from every website property you have content on

–         TubeBuddy: to manage your Youtube video production, optimization, and promotion.

 

Find Youtube Collaboration Partner 

It could be the other creators, special guests, or brands. It depends on your goals and how to convey the message to your audience. Choosing the right partner for collaboration makes your video more attractive and generates more traffic. Here’s how to collaborate :

–         Find partners that are equal to you.

–         Make sure the partners have the same interest, view, and niche with your channel.

–         Introduce yourself politely when asking for collaboration.

–         Brainstorm with the partner and team about video style.

–         Set realistic goals. The unrealistic goals will bring you disappointment and hopelessness.

–         Remember to promote your video on various platforms.

There’s a sample opportunity waiting in the future for video marketing, and the audience nowadays assumes that video is more shareable and has a better-personalized approach than any other type of content. Hire the best agency for Youtube Marketing plan and strategy.

 

Source : Hubspot, Backlinko, Glints

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How To Win Customer On Meta Mega Sale

How To Win Customer On Meta Mega Sale

Meta ecosystems such as Facebook, Instagram, Whatsapp, and Messenger know the enormous opportunity for sales at events related to mega sales. Updating the Meta Discovery Commerce can help businesses provide a shopping experience for customers that is more personalized, practical, attractive, and scalable. 

 

Why Business Must Choose Meta 

The meta ecosystem has become the top choice of customers in the Asia Pacific especially in Indonesia, surpassing e-commerce and search engines. 

67% of Indonesian customers spend their budget at the end of the year. 

97% of Indonesian customers want to try a new product from another brand at the end of the year.

Indonesian customers pay attention to these four factors before buying a product: 

95% buy a product based on quality. 

94% buy a product based on originality. 

93% buy a product based on competitive price. 

93% buy a product based on the variety. 

 

Meta Mega Sale Strategy

Build Your Campaign Foundation 

– Data: Sort potential data collected from Pixel, SDK, and offline conversions. Make sure their match scores at least touch a score of 6.0 for higher accuracy. 

– Ads Content: Create ads with diverse content (shorts video, carousel, collaborative ads content, and augmented reality ads). Various ads increase your efficiency up to 32%. 

– Terms & Guidelines: About 5 million USD was lost due to non-standard advertising. 

 

Before Meta Mega Sale

– Create Awareness 

  1. Target amount group of audience. 
  2. Make unique and unforgettable offers. 
  3. Use shorts and in-stream video. 81% of the audience understands the brand message with the video format. 
  4. Create your content as attractive as possible 

 

– Engage New Customers 

  1. Target them using catalog ads to create conversion. 
  2. Apply the “low cost and high revenue” strategy. 
  3. Use Reels, stories, and carousels to trigger audience interactions. 
  4. Use a video storytelling template that describes your product. 

 

Meta Mega Sale Day 

– Remarketing 

  1. Retargeting the audience using catalog ads to create CTA urgency. 
  2. Optimize and manage your ad budget. 
  3. Reupload past content, especially with carousel format. 
  4. Optimize top-performing ads. 

 

After Meta Mega Sale Day 

– Test Customers Loyalty 

  1. Retargeting customers who have bought before 
  2. Only target customers who have already purchased. 
  3. Use collection and carousel formats. 
  4. Test which ads hold the audience the most.

Year-end is an event that has proven profitable for most brands that can take advantage of it. Meta has a solid ecosystem to increase brand awareness and collaborative ads. It will be an advantage if the business understands the strengths of each platform. Start your free consultation with us for Meta Mega Sale Insights.

Source : Facebook

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Why Must Business Choose Google Display Network?

Why Must Business Choose Google Display Network Campaign?

What is the Google Display Network? 

Have you seen photos, videos, or text adverts while opening certain websites? And strangely again, the ad seems to continue to follow when you open another website. Don’t be upset because the marketer does not spy on you. These are all forms of Google Display Network (GDN) advertising that target users looking for specific keywords or sentences related to the advertised product. Even GDN can reach you while watching videos, playing games, and checking email. However, generally, these ads are found on websites. 

 

Is the Google Display Network Worth It? 

GDN can reach around 90% of internet users and millions of websites, making it suitable for increasing brand awareness. GDN is proven to place ads on the Google search engine organically. Besides that, its use tends to be easy for beginners, and the price is quite affordable compared to the ROI obtained. Remarketing using GDN is relatively easy because it provides many targeting options ranging from age, interests, behavior, etc. 

Targeting data for remarketing can be obtained from the people who usually visit a website or apps, recently purchase intent, watching ads on other platforms, and based on CRM data.

 

How This Ads Work? 

Given the number of internet users and competitors who may have entered it, at least you should understand the three types of targeting that are common in GDN: 

– Topic : place ads on websites that discuss or have similar characteristics to the product you want to promote. If you have a skincare business, don’t advertise these products on websites that talk about the economy.

By choosing a website and creating the correct CTA, GDN can generate conversions and add data to potential buyers for remarketing purposes. 

– Keywords : as has been said before, are one of the keys to the success of this ad. Make sure you do your research before running an ad. If you want to advertise swimming equipment, you can use keywords: buoys, swimming tires, swimming goggles, and swimwear. 

– Placement : even though you have found a website that matches the product, it doesn’t mean that the website has the potential to be a place to advertise. You can set the placement manually with “Management Placement” or according to Adwords recommendations with “Automatic Placement .” 

And also you need to pay attention to the budget, especially if you have a limited budget.

Learn how to block traffic that might leave the website—for example, blocking the opening of advertisements via mobile phones.

 

Which One Is Better: Google Display Network Or Search Network? 

Both are unequal because they have differences in strategy formation, resulting in performance and budget determination in implementation. Search Network or PPC targets users who already know what they want to look for (active searchers). In contrast, Google Display targets users who do not aim to shop or search for specific products when browsing the internet. 

Read : The Right Digital Marketing Channels for Your Business!

You can say that the Search Network helps convert users to the conversion stage. Google Display plays a role in attracting awareness and building brand visibility from as many users as possible on the internet. Looking for a partner who is an expert in GDN and Search Network? Feel Free to consult with us!

Source : wordstream , redcomm

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Personalized Is The Next Marketing Trend?

Personalized Marketing Is The Next Trend

“Hi this one is only for you….”, “50% discount today special for Mr/Mrs…..”, “Thank You Mr/Mrs…. for shopping in our store, here’s your coupon”.

If you are familiar with the sentence above, it is necessary to understand that the seller is doing personalized marketing in their business processes.

 

What Is Personalized Marketing?

 

Personalized marketing or person-to-person marketing is a method sellers use to market products more personally to their customers. The content creation is adjusted to the product brand message, which is added with data containing the target audience’s desire for our brand.

Email Marketing, Push Notification, and CRM are common forms of Personalized Marketing. They use the name of the audience or personal and secret words to approach their target.

Read : Digital Marketing 101 : Through what channels?

Advantages Of Personalized Marketing

  • Attract attention and awareness 

This strategy is effective in bringing the brand closer to the customer. They will feel that the brand knows what they want and need, thus building trust, loyalty, and compatibility with the products offered. What’s more, this strategy is powerful in moving emotions. Remember, 80% of sales come from the emotional assessment of the customer.

You can also combine personalized marketing with covert selling technique.

  • As a connecting bridge with the audience

It’s not wise to continue to sell and promote products continuously in every form of content because “people like to buy but don’t like to be sold.”

You can use personalized marketing to create interactive content or surveys to stay connected with the audience outside the business process.

  • Suitable for today’s customers

77% of customers are willing to pay more for products/services that have personalized services. 

78% of customers are interested while brands show interaction while offering products/services. 

74% of customers are uncomfortable using brand products/services without personalization content.

 

When Using Personalized Marketing?

When you already know the audience’s ins and outs and characteristics before using this strategy and require in-depth research, if you want to use personalization as an option for marketing your product, there is no more option than deep research. You need a data to determine whether your customers are suitable for this strategy.

Although using an approach that seems “private,” measurable and relevant data must also be available so that the application process can later be successful and not create the impression of “cringe” among customers.

 

What Is The Risk Of Personalized Marketing?

You must aware with audience data that is too personal and sensitive. Requires creativity, high costs, clear goals, and other supporting data so you can execute this strategy properly. 

Because it is personal, users usually do not have tolerance when the brand makes mistakes. Pay attention to language, content, and timing accuracy when implementing this strategy.

Don’t make crucial mistakes with this strategy. Feel Free to consult with us!

Source : inmarketing , glints

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The Importance of Digital Marketing Copywriting

What is Digital Marketing Copywriting?

We start by examining the definition of what copywriting is. Copywriting results from creative thinking to produce interesting writing to attract or influence others. Copywriting can appear in the form of articles, brochures, ad text, taglines, images, and videos. In short, digital marketing copywriting is a content writing process or technique used for digital marketing campaigns.

Recommended read B2B & B2C Copywriting

Why is it Important?

Nowadays, digital marketing media is more popular than traditional marketing. Copywriting certainly plays a significant role in producing quality campaigns that can attract consumers through digital marketing media. Copywriting activities start from business analysis to adjust what value will be conveyed to the audience, explore content, and create content according to business needs. The points below summarize the importance of copywriting for a business.

1. Brand Identity


All components associated with a product, service, company, or person are “brand identities.” These components can be logos, taglines, typefaces, and shapes that appeal. Brand identity cannot be separated from brand image. The message conveyed through the brand identity must be consistent. Different, memorable, cohesive, and easy to implement are the keys to building a solid brand identity. Digital marketing copywriting plays a role in creating persuasive writing that can instill the value of a brand into the minds of consumers.

2. Provides Value

The product value can be in the form of the advantages of a product or the benefits that consumers can get from the product or service. Product value can also be a comparison between similar products. Value also shapes consumer perceptions about whether a product is worthy and worth the price set. Copywriting, in this case, is writing on a product, including product name, product content, etc.

Good copywriting can create added value that makes the product price higher. The value created can also be a distinct advantage with similar products. The products above are only milk with added regal. The price can be higher than regular regal milk by including the brand. The copywriting technique by claiming that this is the first Regal dairy product also adds to its selling value.

3. Success the Goal


Proper copywriting can help a business achieve its goals, especially on social media. Attractive copywriting on a product can increase product sales. Content that has excellent and appropriate headlines can increase high engagement. Content with gorgeous copywriting can make the audience share the content. Excellent and attractive copywriting on a website can also increase traffic. In essence, the right copywriting can attract the target audience to do what is the goal of marketing.

Digital marketing copywriting is not an easy thing. Marketers must brainstorm to convey product value through compelling writing. Good copywriting can shape brand identity, create value, and achieve business goals. The essential thing in doing copywriting is understanding the behavior of the audience. Thus, understanding the behavior of the audience and scratch from zero to produce great copywriting would be easier if you or your partner have professional experience. Interested to have copywriting for your brand?

Click here to consult with us!

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Digital Marketing, All About Your Target Audience

 

How Important Is Target Audience For Digital Marketing

Target audience refers to a specific group of consumers that are potentially attracted to your product or brand and a bunch of people that probably see your ads campaigns. In digital marketing, the target audience can be defined into age, gender, location, income, interest etc. These targeting is depending on what platform you use on your ads campaign and then, how to determine your target audience.

As quoted from marketingevolution.com, here are some tips for you.

1. Analyze Previous Customer

The easiest way to see the target audience is by checking the previous customer or client of your product. Who are they, where did they come from, how old and so on. It’s a good start to know your target audience.

2. Market Research

You can do market research through the internet by finding surveys, scrolling through social media or analyzing your competitors. This can help you define which segment that would be attracted to your ads campaign and who’s gonna buy your product.

Read : Why Marketing Mix Important for Business Owner

Strengthen The Two Steps Above With

1. Analyze Who Is Not Your Target Audience

Are they your target audience or they aren’t? 

Defining your not your target audience is as important as defining your target audience. 

You can create an exclusion of your target audience. This will help you to save your ads budget and not waste it into non your target audience.

Read : Digital Marketing 101: Set The Right Objectives

2. Double And Triple Check

Getting insight from a lot of sources might help you to conclude which one is your target. But, at the same time, each source might have different results. In this case, you have to note every difference of each source and do.

After you compile your data from a lot of sources, you can double check for every source. Is it relevant for your product and campaign?

If it’s a yes, you can continue to analyze more, but if its not, never hesitate to revise your note and continuously find another insight to make a more precise target audience detail.

3. Google Analytics

Google is a tool that every digital marketer needs to understand even because it will help you to analyze which segment is your target audience. Analytics will provide detailed data of where your audience come from, gender, age, and how much time they spend to see your ads or website and so on.

Use this tips and get a lot of traffic as a result, have a question in mind about defining the proper target audience? Let’s consult with us! to get more insights about that from our consulting team.

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Digital Marketing 101 : Through what channels?

Digital Marketing 101 : Through what channels?
Beautiful asian woman blogger is showing how to make up and use cosmetics. In front of the camera to recording vlog video live streaming at home.Business online influencer on social media concept.

Choosing the channel you want to use. We offered various channels and ways to achieve our objectives in digital marketing. The biggest challenge is deciding the most effective for our brand and target.

Each channel of Digital Marketing tools has a different function and characteristics. After all, this article will explore which digital channels suit your campaign. 

Read : The Right Digital Marketing Channels for Your Business!

Digital Marketing Channels

Website Optimization

Website is one of the essential parts of your business. A website is like the principal office of a brand that can be seen worldwide, including your target market. Things that need to be considered in your website are your Brand Information. This information can make your target feel more convinced about your product. Also, the display of your website has to be friendly and fast. If it’s not, the user might have left your website and decided not to explore anything about your product.

To optimize your website, you might need SEO (Search Engine Optimization), where your website will appear on the first page. With these tools, the possibility for your website to be explored by the prospective audience.

Paid Ads (Pay per Click Ads)

This might be one of the most popular digital marketing channels that helps drive traffic to your website. This might save your budget, where you only have to pay for your ads when someone clicks on them. Based on this channel, we can use Display Ads, YouTube Ads, Shopping ads, Social Media ads, Programmatic Ads, etc.

Influencer Marketing

Influencers expected to influence or engage the audience with our message. With influencer marketing, we can ask them to make engaging content for the audience to engage in our brand or campaign. There are many types of influencers, micro-influencers, and macro-influencers. Each influencer has its characteristics, such as travel influencer, food vlogger, beauty influencer, etc. 

Email Marketing

Email marketing is as simple as sending marketing messages to your mailing list user. The news of your blast email can be optimize to create personalized marketing. Using tools like MailChimp, SendInBlue, and Omnisend you can categorize each user by their interest, demography, and others.

Social Media Marketing

Social media has consumed almost everyone in the world. Maintaining a brand through Social Media channels could bring value to the brand itself and appear as one of its physical presence. Nowadays, we can keep the brand through social media such as Instagram, Twitter, Facebook, LinkedIn, TikTok, and many more.

Additionally each channel can work well or might be less effective for your brand, so back to number first again. What is your objective, and which kind of ads do you want? You might need to explore each digital channel to consider the most effective for your campaign.

So what is the most relevant for your brand? let’s consult with us! 

Source: bluecorona.com, marketingevaluation.com, simplilearn.com

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Digital Marketing 101: Set The Right Objectives

Startup vector concept for banner and website. Perspective landing page template. Online bank payment or customer support. Vector illustration.

Why Objectives Is Important For Digital Marketing?

Understanding a digital system and environment may take some time, but it is worth it!

The Internet and digital have many functions for your business. Numerous detail-oriented and automated systems would make it easier for you to achieve your target.

But yet, things need to be noted, the Internet and digital are still tools that need an expert to operate. As quoted by Aswani et al. (2018), people must understand that if digital marketing is developed and managed incorrectly, it will fail to provide benefits practically or theoretically.

The worst case is that the scheme would be just wasting cost, time, and human resources.
So how should we operate it exactly?
The basic things you need to know about digital marketing:

What will we achieve?

Digital marketing provides many objectives you can set as you wish. Understanding each concept of objectives will make it easier for you to manage digital marketing itself. 

Each objective has its own goal. Sometimes, Conversion that turns into Sales becomes the most exciting part of the business. Still, before driving into sales or loyalty, we need to know that Awareness of our target would become our lead to get deals.

Digital Marketing Objectives

As quoted from Digital Marketing Institute, there are various digital marketing objectives. Then what are these objectives? Let’s check it out!

  • Awareness: This objective aims to reach as broad or niche as you wish. The awareness objective is very insightful when you want to launch a new product or brand, so your target audience will be conscious of your product’s existence.
  • Consideration: This objective targeted a person who might be interested in your product. These users are now considering knowing more about your product or maybe taking action.
  • Conversion: This objective is reaching out to your target who has considered their choice and wants to take action. Such as buying your product or installing your application.
  • Retention: This objective enables you to build up an engagement with your previous customer. They might re-purchase your product and most likely be loyal to your product.

Read : Why Marketing Mix Important for Business Owner

One thing that needs to watch is that each objective is connected and part of the process. For a new brand, the best objective you can set is Awareness. After your target is aware of your brand or product, you can set a Consideration as a campaign goal to make them more interested in your brand.

The next objective you can set is Conversion, which will lead users to take action such as text you, call, visit the store or maybe buy your product. Suppose you have a customer with your previous campaign. In that case, you can make other ads with a Retention objective to make your customer engage again with your brand. Completing this objective would make you a loyal customer.

The exact objective you choose, the more remarkable your campaign will be. What’s your objective, then? Let’s discuss it with us! Click here now! 

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